Too Much Social Networking?

How Much Is Too Much Social Networking?

Long before the Internet existed, social networks were already established connecting individuals in various groups based on friendships, mutual defense, birthright or common interests. Social organizations have promoted the benefits of mutual interests and cooperation as far back as the days of the hunter gatherers; the web has managed to build online platforms that mimic our lifestyles and social structures. The strategies and outcomes of social networks on the Internet seem to offer the same benefits and drawbacks as those in the off-line world.

Social Networking

Because humans tend to carry their assumptions and prejudices with them online it is inevitable that the same interactions that occur in real life are mimicked online as well. Social networks allow friends to connect and acquaintances to find new connections with others with common interests or even with those who challenge them. There are millions of members in each Social Network that log in each day on any number of devices in hopes of connecting with other like-minded people or just to get caught up on the latest “thing”. Many individuals even rely on their peers for inspiration, information or even validation about products, politics or personal growth.

What sets Social Networking apart from other web activities is the feedback system; individuals can contribute their material to the community and receive comments as well as additional materials. This kind of collaboration can lead to offline successes as well when certain issues become causes and many people take part in taking action in the real world. Popular movements have been initiated on Twitter and Facebook, leading to increased public awareness. There are quite a few opportunities for businesses to generate buzz surrounding their brand in this arena as well.

Social Networks can work for businesses as well. Sites like Twitter, Facebook and LinkedIn have robust advertising options that can promote business opportunities but there are right and wrong ways to reach prospects on Social Networks. Targeting individuals within a site like Facebook requires a bit of advance research since it will be more cost effective to look for the ideal prospects among the millions of users. This also allows your message to reach the people most likely to be receptive to it.

How Much Is Too Much Social Networking?

Social Networks can be extremely useful for businesses but campaigns must be created and executed with care. Sales pitches and spammy promotions tend to backfire on these sites since many communities are looking for like-minded individuals not sales offers. Businesses that seek to develop relationships by offering information or entertainment often do much better when it comes to reaching prospects on these sites.

Instead of a sales pitch about your product or service, an offer to share a solution to a pressing problem or an invitation to a sponsored event can bring a lot of prospects your way. Avoid spamming these sites at all cost. It can cause serious headaches for your image if you do. Share and make friends in order to build your own community of supporters and fans.

Avoid spending a lot of time on Social Networks just for the heck of it. Set a time limit for logging in each day and make your time count. One way to stay in touch and be noticed is to prepare articles, images and videos that you can share on a regular basis with the community on a regular basis. This strategy will allow the social network to trust the source of the information over time. Combine this option with an advertising campaign and there should be a steady flow of prospects in the sales funnel.