Let’s face it, it is getting harder to figure out how to rank with articles on Google. In order to rank web pages with good content these days, the information needs to be strategic. You need a combination of things to get your pages ranked and it gets harder every year because Google makes it harder for content publishers to rank.. Period. You need to start by knowing the strength of your competition for a given keyword and find as many as 20 to 30 supporting long tail keywords that can work in your article. Some of these words may support the main keyword while others will show Google that the theme of the article is consistent throughout.
The Goals of Ranking With Articles
Start by understanding your opportunity in your niche. For example, if you were trying to rank for “radial tires in Oakland, California”, you would first check to see if you are going to be able to rank for that keyword phrase without heavily financing the SEO effort. You can look for keywords that are closely related to Oakland, California as well as keywords related to theirs. You can then try a combination of long tail keywords in the article as long as they are relevant and makes sense to the reader.
You’re going to need a highly optimized title that drags the reader in while satisfying Google’s need to validate your keyword. You also need to research questions that are generally asked about that niche and include at least two or three in your article. I like to use associated keywords as subheads.
Optimize for Ranking Articles
Once the article is written and edited, optimize it with title tags, H1, H2, and H3 tags are fine along with bold and italicized words. Don’t overdo it is Google also hates over optimization. Don’t forget to include a photo or graphic and a video embedded in the article. These work well to keep people on your page. Add internal links to other pages in your site and one or two external links to authority pages related to your subject matter.
This of course is just the beginning; now comes the fun part. You will need to direct social signals to your article; Facebook, Twitter, YouTube, etc. You can also have your writer create additional articles that can be& and distributed among Web 2.0 properties. These will then add back links to your article. Once this is done, keep an eye on the rankings to see if your page moves past page 2.
If you’re still stuck on page 2, then you can power up your Web 2.0 back links with a combination of back links and bookmarking. One or two back links from a Pvt. Blog network may also do the trick, but be careful where you get your links from Google is now pushing back heavily against PBN’s.
Use Technology to Get Under the Hood to Rank Articles
I use several programs when researching keywords. I noticed that although most of my keyword ranking programs depend on Google for a complete evaluation, none of them agree 100 percent on the value and competition strength of a keyword. My content usually includes a base keyword that may be too difficult to rank, but should be present because it is the basis for the niche. That keyword will be surrounded by associated phrases and long tail keywords that are easier to rank. In the end, I’m actually building a silo within my article; thus incorporating difficult to rank keywords along with much easier low hanging fruit.
So to wind down this long-winded explanation, articles have to be crafted to cover a lot of territory then optimized and supported by back links. They will need to answer specific questions posed by real people and promote more than one set of keyword phrases. So, it looks like I’ve written 500-word article on how to write articles. If you are looking to learn more about how to rank with articles hit me up for more information, so I hope this helps.