Google Panda and Penguin

Search engine giant Google continues to roll out algorithm changes on a regular basis. Their goal is to help stabilize search results for Internet users. One of the goals inherent in the changes is to make the search engine smarter and more adaptable. Of course, with change comes anxiety, and frustration.

Many individuals who make their living helping others to profit from organic search results are finding it difficult to keep up with the search giant. Working to capitalize on organic search results means going against Google’s business model. The search engine profits from advertising called Pay Per Click.

PPC works like an auction for advertisers who bid on the space surrounding the organic listings. The fact that more people prefer to click on organic search results over a paid ads is problematic to Google. It is a delicate balance because Google pays out to publishers who allow ads to be posted on their websites.

Online publishers make money from Google’s ad revenues. Since Google needs content to satisfy those who are looking, they rely on the content providers to satisfy their customers. On the other hand, they are always looking out for those who try to game the system.

Many search engine optimization companies feel that the purpose of the Panda and Penguin rollout was to police the content providers. I’ve included several excerpts from Google’s blogs and forums to keep everyone updated on the various purges perpetrated by Google. I’ll continue to post more as they are published.


Google Panda 4.2 was released in mid/late July 2015 and Google promised us it would roll out over “several months.” So 4.2 started around July 18th, which was less than two months ago…


Credits: Google Panda 4.2 Roll Out Has To Be Still Rolling Out

The Fetch as Google feature in the Google Search Console rocks, it shows you how GoogleBot sees your web site or app. It can visually give you a clue into crawling issues.


Credits: Google: Fetch As Google Partial Notice Can Be Ignored If You See Your Site

Ashley Madison has received a lot of attention in the past couple months. If you don’t know, not sure how it is possible that you don’t know, but on July 15…


Credits: Ashley Madison Hack Leads To New Business For SEOs & Online Reputation Management Companies

I never saw this question and to most of you, you’d probably think it is a waste of time, but the question is new. A webmaster asked in a Google Webmaster Help thread asked if there is a difference in how Google indexes and ranks web pages versus web posts…


Credits: Google: Web Pages vs Web Posts Are The Same For Indexing

Over a year ago, Google AdWords followed suit and went not provided but now there are more changes happening around the ad click referrer data. Google announced on Google+ that starting next week, in October…


Credits: Google AdWords Drops More Referrer Data