Killing it With Content – How to Rank With Articles on Google

Killing it With Content – How to Rank With Articles on Google

Let’s face it, it is getting harder to figure out how to rank with articles on Google. In order to rank web pages with good content these days, the information needs to be strategic. You need a combination of things to get your pages ranked and it gets harder every year because Google makes it harder for content publishers to rank.. Period. You need to start by knowing the strength of your competition for a given keyword and find as many as 20 to 30 supporting long tail keywords that can work in your article. Some of these words may support the main keyword while others will show Google that the theme of the article is consistent throughout.

The Goals of Ranking With Articles

Start by understanding your opportunity in your niche. For example, if you were trying to rank for “radial tires in Oakland, California”, you would first check to see if you are going to be able to rank for that keyword phrase without heavily financing the SEO effort. You can look for keywords that are closely related to Oakland, California as well as keywords related to theirs. You can then try a combination of long tail keywords in the article as long as they are relevant and makes sense to the reader.

You’re going to need a highly optimized title that drags the reader in while satisfying Google’s need to validate your keyword. You also need to research questions that are generally asked about that niche and include at least two or three in your article. I like to use associated keywords as subheads.

Optimize for Ranking Articles

Ranking Articles on GoogleOnce the article is written and edited, optimize it with title tags, H1, H2, and H3 tags are fine along with bold and italicized words. Don’t overdo it is Google also hates over optimization. Don’t forget to include a photo or graphic and a video embedded in the article. These work well to keep people on your page. Add internal links to other pages in your site and one or two external links to authority pages related to your subject matter.

This of course is just the beginning; now comes the fun part. You will need to direct social signals to your article; Facebook, Twitter, YouTube, etc. You can also have your writer create additional articles that can be& and distributed among Web 2.0 properties. These will then add back links to your article. Once this is done, keep an eye on the rankings to see if your page moves past page 2.

If you’re still stuck on page 2, then you can power up your Web 2.0 back links with a combination of back links and bookmarking. One or two back links from a Pvt. Blog network may also do the trick, but be careful where you get your links from Google is now pushing back heavily against PBN’s.

Use Technology to Get Under the Hood to Rank Articles

I use several programs when researching keywords. I noticed that although most of my keyword ranking programs depend on Google for a complete evaluation, none of them agree 100 percent on the value and competition strength of a keyword. My content usually includes a base keyword that may be too difficult to rank, but should be present because it is the basis for the niche. That keyword will be surrounded by associated phrases and long tail keywords that are easier to rank. In the end, I’m actually building a silo within my article; thus incorporating difficult to rank keywords along with much easier low hanging fruit.

So to wind down this long-winded explanation, articles have to be crafted to cover a lot of territory then optimized and supported by back links. They will need to answer specific questions posed by real people and promote more than one set of keyword phrases. So, it looks like I’ve written 500-word article on how to write articles. If you are looking to learn more about how to rank with articles hit me up for more information, so I hope this helps.

My Top Five Tips For Effective Social Media Marketing

My Top Five Tips For Effective Social Media Marketing

They’re far too many people selling seminars and info products on social media marketing these days who know absolutely nothing about social media. Their goal is to rehash information they have learned from other gurus in hopes of making a fast buck off people who know less than they do. This process leads to the blind leading the blind.

Here are my five basic tips for handling the ever-growing number of social media marketing outlets. Obviously there are more than five really good tips to help you shape your media strategy, but this at least is a start in the right direction. Of course, these are only my opinions but I’ve seen them work in the practical universe.

#1: Choose The Media Platforms Where You’re Most Likely Prospects Will Be Found

Forget about the latest whiz bang nifty social media tool or community. If you’ve taken the first steps for effective marketing (knowing who your ideal customers are and where they hang out), you should have no trouble identifying the appropriate social media platforms for your target market will most likely be.

There’s no sense in putting a lot of work in twitter posts if most of your potential clients hang out on LinkedIn. If you are unsure, ask a few of your customers or prospects. Conduct research to find out where your prospects are and what they’re looking for. Set up Google alerts with key phrases relating to your industry.

#2: Focus On Just A Few Key Outlets If You Are Short On Resources and Time

Don’t waste your energy and your money trying to be everywhere at once. Pick two or three communities and focus your efforts in building relationships. Take a few minutes a day reviewing various posts or discussions than craft an article or video that can contribute to the discussion. You may be able to distribute the same material across several platforms.

Avoid selling in your content. Communicate with your groups with relevant information that can inform, entertain or solve the problem. You can build a reputation as an expert in your field through this tactic. You can even transfer your audience from the social media platform to your blog or website where you offer even more in depth information on a particular subject.

#3: Use Social Media to Connect With Industry Leaders

As you make a name for yourself online, you’ll find it easier to connect with social influencers. If you are seen as an expert in your field and are generous with your knowledge and experience, you’re more likely to get a response from an influence. For example, if you are sharing information sent out from an industry leader on a regular basis, you’re more likely to get their attention when you try to connect with them.

Avoid inundating influencers with your material; the best strategy is to think of yourself as an influencer and act like one. Develop your own community of followers and build your reputation first. This will allow others to see your value and treat you like a fellow influencer.

#4: Repurpose Your Resources and Develop a Strategy for Sharing

If you are regularly contributing to your company blog and perhaps YouTube, send out excerpts to your social media platforms with a link back to your posts. There are several applications that allow you to link various social media platforms together and automatically update your messages directly from your blog.

This strategy allows you to save time and resources by posting once where it counts; on your own website. Always save your best material for home base. You’ll want to have the good stuff available where the search engines will credit you. You can always link back to it, that’s driving more traffic to your site.

#5: Make Your Goal to Build Your Own Community

Becoming an influencer should be your top priority when it comes to social media. Platforms will come and go in the next best thing is just around the corner. As you build relationships online while cementing your reputation, develop your own network.

Whether you choose to start on Myspace, Twitter or Facebook; you should have a group of people looking forward to hearing from you each week. This means generating great content and passing it along on a regular basis can help you achieve great things in the long run.

Building your influence online does not have to take a lot of time, energy and effort. You can schedule your activities to be effective in only an hour a day. You can be building your online reputation in the time it takes to watch another rerun of Law and Order SVU. I can show you how to put together relevant content and distribute it throughout your social network in less than an hour. If you don’t have an hour a day, you can still produce meaningful material at least once a week.

YouTube videos are really a favorite promotional strategy the is favored by most search engines like Google today. At our web site, we tried to collect the best pieces of info for you. In case you liked the post above, we would recommend you to browse via our article gallery for much more valuable take-away around the subject matter.